During matches, elastic stapes rapidly relieve pain and improve body posture. Sports injuries during competitions/matches are one of the major burdens experienced by athletes. ![]() Elastic tapes allow better movement and circulation around the injury. Elastic tapes are easy to apply and offer flexibility, making them easy to use on major muscle areas of the body, such as the hamstring muscle on the back of the leg. Elastic athletic tapes are self-adhesive back and deliver several benefits. In 2022, the elastic athletic tapes segment accounted for the highest industry share. The global athletic tape market by tape is segmented into elastic and non-elastic. Also, roll tape is easier to handle and use and is cost-effective compared to pre-cut tapes. Compared to pre-cut tape, roll tapes have penetrated the market for longer and are well-known for the huge athletic population in various use. Further, pre-cut tapes are becoming popular in recent years. With the rising burden of sport-associated injuries across the world's athletic population, the demand for athletic tapes is increasing rapidly. The general purpose of rolling athletic tapes is to restrict the motion of an injured joint and add stability for a temporary period. ![]() The roll tapes segment accounted for a higher market share over the pre-cut tapes format segment in 2022. The global athletic tape market by format is segmented into roll and pre-cut tape. Such factors are projected to positively influences the growth of the athletic tape market during the forecast period. More than one billion people worldwide are engaged in some sport, domestic to national. Worldwide professional and Olympic-level sports positively influenced the attention towards the sports and have led to an increase in the number of athletes that seem to be faster and stronger compared to the last several decades. The increasing demand for preventing injury and rehabilitation and chronic pain management required athletic tapes in posture management and balance. Furthermore, the world is evolving with sports and physical fitness, resulting in minor to major sports injuries. With the growing concern about sports injuries, people are taking preventive measures to avoid or tackle them, where athletic tapes play a vital role. Rising Demand for Athletic Tapes in Preserving Posture and Balance In the US, only overall children who participate in any sport, around 10% of children, get any injury. In addition, the continued growth in fitness and sports has increased minor to major injuries that demand injury prevention and management tools. The increasing worldwide number of sports injuries is one of the leading factors driving the athletic tape market growth. In sport injury types, knee injuries, swollen muscles, and sprains and strains are the major sports injuries that occur worldwide, where athletic tapes are used as a vital part of first aid to deliver emergency care. Athletic tapes provide lightweight and external support that helps athletes remain active while recovering from injury. Athletic tapes stabilize ankles, solidify the shoulder, and support the knee, opening elbow, and weak and injured muscle. Globally, millions of sports injuries are registered every day that require care. In recent years the partnerships between sports authorities have opened the space for new potential market geographics and demographics. ![]() The growing partnership among the sports authorities, clubs, franchises, and others are the potential business strategies that offer direct consumers for the vendors without investing in market and networking business strategies. Market players adopt business-driving strategies such as collaborations, partnerships, and others, offering lucrative revenue growth opportunities. The global athletic tape market is expected to grow at a CAGR of 8.41% from 2022-2028. Athletic Tape Market – Global Outlook & Forecast 2023-2028
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